Questions by Sherian Boros of New Mexico. Answers by Ken Aspinwall of Georgia. Let this information help you get your marketing act together.
1.Sherian: What are the major problems facing network marketers?
Ken: The five major problems that seem most prevalent for network marketers are uniquely personal: vision, attitude, preparation, valuable service and massive action. All five issues fall under the umbrella of self-preparation. First, we have to know why we want a business and just saying we want money does not go far enough. We require a detailed vision e.g. life on the beach or in the mountains, always able to carry $500 in our pocket, having a large bank account, having a portfolio of investment properties, the boats and cars we want to drive, see ourselves wearing the clothes we really like, the places where we want to travel to or live in and even the charities we want to support. This is your vision and the stronger the better because fear will come. When we feel like quitting, we have to kiss the dreams good bye. The very best prospects are the people who want their dreams more than allowing fears to rule. Our vision must be powerful enough to conquer ALL fears. Some call it motivation and more precisely, it is self-motivation. Do we want these dreams badly enough to make massive, passionate action? Jesus Christ taught us how to move mountains. Are we doing it?
Attitude comes into play. We must have a mind over matter way of processing things with our vision as the driving force, the very engine of our business. We must be determined to break through barriers and obstacles. And this includes our own tendency toward inertia. A Proverb says, "The hand of the diligent gets precious wealth." These principles and parameters must be deeply embedded in our way of thinking. The key to success must include diligence. We must be unstoppable.
Preparation must come first, hand in hand with our vision and attitude. When we talk about the network marketing industry, we must face the high failure rate with reality. Those who suffer defeat are the ones who fail to learn the game. You must understand the rules of engagement before you can win at anything. It starts with a vision and goes to attitude. Those lead to preparation.
We must prepare ourselves to render valuable services to others. We must help them in life either to save money, save time or have a more quality experience. This is one reason the MpbToday program has become so wildly popular. It shows people how to eliminate their grocery bills. Thus, we show people a way to keep their money to be used for other purposes.
Massive action will be required. You cannot piddle with business and expect major gains. Whatever we want in life, we have to go get it. If we find ourselves in a funk or in a stalemate or in a useless diversion, it is better to take a break and relax with something else. Whenever possible, use motivational resources or enrich your mind with resource materials. You can get a free download of "The Science of Getting Rich" by a simple web search. Get your mind in shape and get back to the massive action.
All five of these issues come under one heading. There's only one big problem that networkers face and this is the problem of Self. We must have our own dreams. We must create our own winning attitude. We must prepare to engage in the business of serving the public. We must create value for others. We must do what it takes to address and captivate our market. Those who ignore these issues of self-preparation to effort will suffer defeat at their own hands. Aspire to be a champion in your vision, in your attitude, in your preparation, in the values you offer and in the intensity of your marketing. Did Michael Jordan become a champion any other way? Go to YouTube and search for Jordan. He has a video about how to win in life.
2. Sherian: What are the basic principles of relationship marketing?
Ken: We must become the person who people want to know, like and trust. The legitimate marketer is out there in the public eye, not hiding behind a website. A bona fide marketer has become the brand. Ken Aspinwall is the brand. When people see this name, they see a marketing specialist capable of training others. We must be personal, willing to talk to people, assist them and help them acquire their skills.
3. Sherian: How do I master internet marketing?
Ken: Master anything by mastering yourself. God has not given us a spirit of fear, but of power, discipline and a sound mind. The fear of the Lord is the beginning of knowledge. To see the bottom line, we must see ourselves understanding the knowledge and applying the knowledge. The real way to get a breakthrough is in learning the power of serving others in a way that makes sense to everybody.
4. Sherian: What are the secrets of social media using attraction marketing?
Ken: Showing yourself as a friendly, reliable, helpful and attractive person. MVP = most valuable person.
5. Sherian: What do I need to accomplish in my business?
Ken: Right vision. Right preparation. Right attitude. Right action. Right values.We are in the business of making connections and helping others to make connections. Once things get connection, like pipes, we can open the valves and let things flow.
6. Sherian: What do I need to do to be a leader for my team that I sign up?
Ken: The Bible says to walk circumspectly, which means we've got to know where we are going. It starts with vision. The word "circum" can be found in circumstance or circumference. Your circumstances are the things and conditions around you. To be circumspect is to be looking around you. The expression means to watch where we are going. A leader must KNOW where they are going. They have a target or a destination or a goal. This is how a leader keeps things on track.
7. Sherian: What List of books do I need to read to invest in myself?
Ken: Anything Napoleon Hill, M. Yarnell, Tony Robbins, Bob Proctor, Joe Vitale, Robert Kiyosaki, Norman Vincent Peale, Zig Ziglar, Mike Dillard and other recommendations found on the blogs of Ken Aspinwall.
8. Sherian: What message is my video saying?
Ken: When you make a video of yourself, you want to portray yourself as a solutions person. This is why Ken Aspinwall has a goal of making his entire group into a team of training specialists and career coaches.
9. Sherian: What steps do I need to take in training for my business?
Ken: Have your own initiative, but also closely follow your leader.
NOTE: Ken Aspinwall has spent hundreds of hours of gathering materials for the benefit of his team. No need to spend much time searching the internet when the best stuff can be found on the Aspinwall blogs. Every Aspinwall blog offers a chance to learn somethig new.
10. Sherian: Is it necessary to set goals for a business?
Ken: Absolutely. You must have a flight plan.
11. Sherian: Will preparing a business plan help me in my business?
Ken: Absolutely. It's key to your success.
12. Sherian: What are the biggest fears facing most networker marketers?
Ken: All fear is self made. Your fears exist for a reason. You must make the effort to demolish those fears and replace them with forward thinking action plans.
13. Sherian: How do you build a list of leads?
Ken: There are many ways to get leads, but you want to convert them into prospects. Your major objective is to win people over and this might take time and care. Our friend, Larry Rivera, feels like all of us should make a goal of building a strong team of about five people. Get your five to duplicate. A list of leads is for the purpose of sifting and sorting, until your team of five reliable people has been organized.
14. Sherian: How do I sale myself to prospect?
Ken: Start with friendliness. Make yourself useful and helpful. Build from there. It may take time and is different from one person to another.
15. Sherian: Is there really a GOLD RUSH out there on the internet?
Ken: Yes. We positioned ourselves to sell picks and shovels and supplies and resources. That's where the money is made.
16. Sherian: How do you know you have a good classified ad?
Ken: Get help from your peers. It has to sizzle. Pop that one question e.g. "Would you like to eliminate your grocery bill?"
17. Sherian: How do you set up a autoresponder?
Ken: We support Aweber. It's easy and they even have video training to help you. Of course, you either have to write your own message series or import them from another writer. Go to this blog and look for a form that offers a message series about Infinity. Fill out the form to receive a series of A/R messages to see how to use one. Autoresponders are perfect for the delivery of a training series or a newsletter. The purpose of an A/R series is to keep in touch with your list and keep your name out there. They are ideal to pass along tips, freebies and useful information. Click here.
18. Sherian: In what way do my weaknesses and strengths effect my business?
Ken: Our business revolves around personal development. We are often called coaches, trainers and mentors. It is about people helping people. Once you fall into the groove of creating value and helping people and making yourself valuable, you will become a stronger marketer. Until we cross that bridge, we will be weak. The purpose off learning is to gain the skills required to accomplish our business in life.
19. Sherian: What purpose does mapping out my business accomplish?
Ken: Orientation. We must mark out our path.
20. Sherian: What am I looking to accomplish personally and in my business?
Ken: This is one question that remains unique with all of us. For most of us, it can be summed up in the desire to improve our circumstances. We want more control and more freedom. The desire for freedom connects to money because we can purchase our tickets with money. When we have abundance, we have a greater measure of freedom and we may travel most anywhere we desire. This is called ultimate freedom. To live out of the box, we must think outside the box.
